Colors of resilience : Kutch is an editorial design project that showcases the vibrant culture and heritage of the Kutch region through compelling visuals and captivating storytelling. The project aims to create a comprehensive document that captures the essence of rural life in Kutch and highlights the rich traditions, customs, and unique experiences of the local communities.
The design approach is inspired by the colors and textures of the region, and the project features stunning photographs that capture the raw beauty of the landscape and the people who call it home. The typography is minimal yet impactful, creating a visual language that complements the photography and amplifies the storytelling.
The document is divided into different sections, each highlighting a unique aspect of life in rural Kutch. The sections are organized in a way that takes the reader on a journey through the region, showcasing its diverse landscape, its unique architecture, its colorful festivals, and its rich history. The editorial design also features quotes and stories from the locals, adding a personal touch to the project and bringing the reader closer to the people and their experiences.
Through this project, we aim to create awareness and promote the rich culture and heritage of Kutch. By using Behance as a platform, we hope to reach a wider audience and showcase the beauty of rural life in Kutch to the world.
The Rural Study Program in the Department of Design at Nirma University is called
RURAL EXPOSURE AND DOCUMENTATION.
In Design, the Context is a significant parameter encompassing geographic, economic and cultural factors of any given space in time. The week long experiential exposure aims at introducing students to developmental initiatives guided by ‘design’ and socially equitable and; ‘sustainable practices’ by organisations working at the grass roots. The social organisations are selected such that they have designers as key members of the team on the ground, working with social entrepreneurs, scientists, social workers, communicators and artisans.
A detailed and intensive program is worked out between the Resource persons of the organisation and the Institute of Design. Students are oriented to issues in the region, the analysis and methodologies used to address and solve the needs of the rural stakeholders. The students are required to observe, absorb, immerse and document the processes and place together their learning in the form of a journal/book/ document, including photographs, sketches and text.
This Documentation was done along with one of my batch mates : Dhaval Gajjar